When I first started to write my weekly blog in 2009, I was unsure who would read it. At first, I thought my audience would be students. I believed that the blog would provide an opportunity for me to appear in social media, connecting with kids on their preferred forum, and it would offer me another vehicle to impart more information and further celebrate their successes.
A quick question to the entire student body, in chapel, about six months after I started the blog, revealed an interesting fact. Of approximately 580 students, less than 10 kids had read one of my blogs; and many had only read it because their parents had told them to! Conversely, at Parent-Teacher Meetings, sporting events and arts evenings, several parents approached me to say that they read my blog regularly. At alumni events, many former parents and alumni of the School also told me that they had read at least a couple of my blog posts. And so, my actual audience revealed itself!